In my experience as a consultant, one of the biggest mistakes a company makes is failing to build a strong value proposition. A value proposition is crucial to building strong sales and marketing material for any B2B company. It influences your prospects decision on...
This isn’t like one of the typical blog posts we write. When I joined GrowForce, I was quite new to sales automation. You could almost call me a sales automation virgin. In the previous companies I worked at, I used to waste time doing everything manually. It used to...
“Chatbots only solve reactive sales and customer success tasks…” The majority of sales and marketing leadership thinks of chatbots as a technology for reactive tasks: Greeting people when they land on your website, landing page or app Providing immediate responses to...
