Have you ever heard the story of the guy, who brought a diamond ring to the first date? No, you haven’t. Likewise, it’s not the best way to approach a cold prospect with a price quote. If you work in a marketing-related business, you should have noticed...
You may have the best product, marketing team, sales team and the knowledge in your business field. However, finding a niche strategy that differentiates your product from the market is one of the biggest challenges. Otherwise, you could get lost among other...
One of the things we do best is thinking of the worst-case scenarios, and this is what all this marketing canvas about. What are all the things that can go wrong? What are all the reasons I can fail? However, this time, we will transform this way of negative thinking...
Most professionals you meet are on LinkedIn. It is the place to be to manage your profile, connect and network professionally. Typically, your profile on LinkedIn includes information about you, your previous jobs, your experiences, your education etc… While this...
In my experience as a consultant, one of the biggest mistakes a company makes is failing to build a strong value proposition. A value proposition is crucial to building strong sales and marketing material for any B2B company. It influences your prospects decision on...
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