by Lucija Cajo | Apr 16, 2021 | Content Marketing
There are a lot of articles out there covering SaaS marketing strategies that we all find suspiciously similar. Most of those strategies are vague, repetitive, and have no real actionable insights.In this article, we’ll share what worked for us and our customers with...
by Lucija Cajo | Apr 1, 2021 | Content Marketing
Content marketing is the best SaaS marketing strategy, and let me tell you why I think like that.First and foremost: you're building more than a product, you're building a community.By creating content, you educate and comfort your prospects until they...
by Lucija Cajo | Mar 8, 2021 | B2B Marketing, Content Marketing
B2B copywriting is a challenge. Your target audience is very specific, and you need to impress experts to sell a product or service. Sounds more difficult than writing copy for wide masses, right?Poor or average content won’t help you establish your brand as...
by | Feb 23, 2021 | Content Marketing
You’ve probably heard the joke about two men in the woods who stumble across a bear. As the bear starts to chase them the first man remarks, “I’m glad I wore my running shoes today.” The second man responds, “running shoes won’t help you outrun a bear!” To which the...
by Nirmay | Nov 17, 2020 | Content Marketing
Does your company have a solid product or a valuable service but not enough quality leads? We feel you. Being growth marketers, we know exactly how to create the black-belt lead generation machine you need.In this series, we’ll take you through the most powerful...
by Yigit Durdag | Aug 12, 2020 | Content Marketing, Conversion Rate Optimization
How to use storytelling to sell your products – 7-step frameworkYou wanted to hear one more story before you sleep. So did everybody else. Stories are imprinted to our minds when we're kids and you're a master story listener. Me too.You can understand...
