Why Video Marketing is so Effective

Why Video Marketing is so Effective

Dear reader, Thanks for reading. People are not reading anymore. Now, they choose to watch videos. Because it’s the easiest option. Do you know why it is so easy? The profound answer is survival. Briefly, the brain is smart and it wants to conserve some calories...
The Key to Building A Strong Value Proposition

The Key to Building A Strong Value Proposition

In my experience as a consultant, one of the biggest mistakes a company makes is failing to build a strong value proposition. A value proposition is crucial to building strong sales and marketing material for any B2B company. It influences your prospects decision on...