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GrowForce joins Customer Collective: our team and offering become part of Upthrust

GrowForce joins Customer Collective: our team and offering become part of Upthrust

by Nicholas D'hondt | Dec 22, 2021 | Uncategorized

It’s official: GrowForce joins Upthrust, one of the 5 driving forces behind the international professional services group Customer Collective. As a result of the integration of our team and offering into Upthrust, we proudly become part of the European market leader...
Take a look into your customers’ minds – the importance of data and personalization

Take a look into your customers’ minds – the importance of data and personalization

by Nicholas D'hondt | Apr 28, 2021 | B2B Marketing, Conversion Rate Optimization, Data Science

Why are you best friends with your best friends? Because you’re the person that knows most about them. You took and accumulated years worth of data about your friends. Naturally, you know how to react, talk, give advice or come up with solutions for them. This is...
5 SaaS Content Marketing Strategies: Address Pain Points and Attract Organic Traffic.

5 SaaS Content Marketing Strategies: Address Pain Points and Attract Organic Traffic.

by Nicholas D'hondt | Apr 1, 2021 | Content Marketing

Content marketing is the best SaaS marketing strategy, and let me tell you why I think like that.First and foremost: you're building more than a product, you're building a community.By creating content, you educate and comfort your prospects until they...
Ecommerce Trends in 2021 You Can’t Miss Out On

Ecommerce Trends in 2021 You Can’t Miss Out On

by Nicholas D'hondt | Mar 24, 2021 | eCommerce

Due to the unexpected position the world found itself in during the last year, the increase of ecommerce was accelerated. Every day, more businesses are replacing physical selling with online selling.Naturally, having an ecommerce store provides an opportunity to...
How to Write B2B Copy That Drives Conversions

How to Write B2B Copy That Drives Conversions

by Nicholas D'hondt | Mar 8, 2021 | B2B Marketing, Content Marketing

B2B copywriting is a challenge. Your target audience is very specific, and you need to impress experts to sell a product or service. Sounds more difficult than writing copy for wide masses, right?Poor or average content won’t help you establish your brand as...
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