by Nicholas D'hondt | Apr 28, 2021 | B2B Marketing, Conversion Rate Optimization, Data Science
Why are you best friends with your best friends? Because you’re the person that knows most about them. You took and accumulated years worth of data about your friends. Naturally, you know how to react, talk, give advice or come up with solutions for them. This is...
by Nicholas D'hondt | Apr 1, 2021 | Content Marketing
Content marketing is the best SaaS marketing strategy, and let me tell you why I think like that.First and foremost: you're building more than a product, you're building a community.By creating content, you educate and comfort your prospects until they...
by Nicholas D'hondt | Mar 24, 2021 | eCommerce
Due to the unexpected position the world found itself in during the last year, the increase of ecommerce was accelerated. Every day, more businesses are replacing physical selling with online selling.Naturally, having an ecommerce store provides an opportunity to...
by Nicholas D'hondt | Mar 8, 2021 | B2B Marketing, Content Marketing
B2B copywriting is a challenge. Your target audience is very specific, and you need to impress experts to sell a product or service. Sounds more difficult than writing copy for wide masses, right?Poor or average content won’t help you establish your brand as...
by Nicholas D'hondt | Jan 6, 2021 | Employee Education, Growth Marketing, Talent Acquisition
At your business, is your growth benchmark 20% or 2x? Are your marketing, sales and product teams working together or are they focussed on achieving their own goals?I would have assumed the answer to the first question would have been 2x and 'working...
