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Take a look into your customers’ minds – the importance of data and personalization

Take a look into your customers’ minds – the importance of data and personalization

by Nicholas D'hondt | Apr 28, 2021 | B2B Marketing, Conversion Rate Optimization, Data Science

Why are you best friends with your best friends? Because you’re the person that knows most about them. You took and accumulated years worth of data about your friends. Naturally, you know how to react, talk, give advice or come up with solutions for them. This is...
7 Core SaaS Marketing Prerequisites To Get Ready For Lead Generation

7 Core SaaS Marketing Prerequisites To Get Ready For Lead Generation

by Yigit Durdag | Apr 21, 2021 | B2B Marketing

The things you're going to see in this section are not the most genius marketing strategies. But these are core SaaS marketing strategies and must-haves for a SaaS product and your brand.Say you set up the most genius marketing strategy ever and convinced...
How to Write B2B Copy That Drives Conversions

How to Write B2B Copy That Drives Conversions

by Nicholas D'hondt | Mar 8, 2021 | B2B Marketing, Content Marketing

B2B copywriting is a challenge. Your target audience is very specific, and you need to impress experts to sell a product or service. Sounds more difficult than writing copy for wide masses, right?Poor or average content won’t help you establish your brand as...
Ultimate Martech Stack Guide For 2021 — 6 Steps To Create Your Martech Stack

Ultimate Martech Stack Guide For 2021 — 6 Steps To Create Your Martech Stack

by Nicholas D'hondt | Dec 9, 2020 | B2B Marketing

Martech stack is a term frequently dropped in discussions about creating and optimizing marketing and sales strategies. Most people simply Google best martech stacks and start adding multiple tools to their subscription list straight away.The problem with this...
10 Best Lead Capture Practices To Increase Your Conversion Rates

10 Best Lead Capture Practices To Increase Your Conversion Rates

by Nicholas D'hondt | Nov 19, 2020 | B2B Marketing

Does your company have a solid product or a valuable service but not enough quality leads? We feel you. Being growth marketers, we know exactly how to create the black-belt lead generation machine you need.In this series, we’ll take you through the most powerful...
8 Growth Hacks To Optimize Your Website For Lead Generation

8 Growth Hacks To Optimize Your Website For Lead Generation

by Nicholas D'hondt | Nov 5, 2020 | B2B Marketing

Does your company have a solid product or a valuable service but not enough quality leads? We feel you. Being growth marketers, we know exactly how to create the black-belt B2B lead generation machine you need.In this series, we’ll take you through the 40 most...
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